Prima Games Wants to Push eGuides on the Consoles Themselves

If you follow Prima Games on Twitter or Facebook, then you know they’ve been gearing up for a huge website relaunch that will go into effect today. In an interview with GameIndustry.biz, EIC Fernando Bueno talked about how Prima has had great success with their eGuides as well as their print, and their goal is make their eGuides as accessible as possible, including making them accessible on the next-gen consoles themselves.

“The eGuides, launching with the new site, will be a truly premium experience – whether on tablet, desktop, phone, or a next-gen console like the Xbox One,” Bueno said.

“By making all of PrimaGames.com responsive even on console browsers, we’re making sure that gamers on the next-gen (including PS4) won’t have to entirely disrupt their gaming session to get answers. We’ll be there the moment they have questions,” he emphasized.

So how crazy convenient would that be? Microsoft has already said that you can run two apps at once with the Xbox One, so you can Skype while playing a game. How easy would it be to run a strategy guide in the second window to instantly look up something?

However, Bueno did stress that the print guides I personally know and love will not be going away with this transition.

“We’re very hard at work at creating some of the best print guides we’ve made in years. I think that one of the things our customers have come to expect from Prima is that we’ll continue to create beautiful, highly collectible hardcover books like our Ni No Kuni guide earlier this year. I think that’s a fantastic example of how we’re integrating all aspects of our business and not carving anything up,” he said. “We don’t see our business as print books, apps, and the website –  we see it as one unified user experience where a customer can buy a print product and count on the digital experience to get them through every boss battle.”

Of course I’m thrilled that print isn’t going away, but I can’t wait to see this type of eGuide in action either. Will you still be into books as I am, or do you prefer the digital format?